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"She was with me through every-single-part of a very emotional and difficult decision to sell my home."
~ Aimee M.
Our approach is clear: YOU are our top priority. We dive deep to understand your aspirations and challenges, crafting customized advice and solutions. As your advocates, strategists and confidants, we stand with you throughout the selling process. From this moment until closing day, we guarantee a seamless and efficient experience focused on achieving your goals. Our commitment is to manage every step of your journey with the utmost professionalism and meticulous attention to detail.
Prompt communication is key, and we ensure you receive timely responses so you always feel supported and informed.
With over two decades of combined experience, our team brings expertise and insight to make your real estate journey smoother.
We take pride in helping families find or sell their homes with care, building lasting relationships along the way.
OUR SIGNATURE PROCESS Guided by our commitment to integrity, respect and personalized service, The Caruthers Team’s selling process is designed to ensure a smooth and successful experience from start to finish. We understand that each home and seller is unique, and we work closely with you to develop a strategy tailored to your specific needs and goals.
From the initial consultation, where we’ll provide expert recommendations and a detailed market analysis, to professional photography and strategic marketing, we’re committed to showcasing your home in the best light possible. Our comprehensive approach includes everything from staging advice to running targeted social media ads, holding open houses, and ensuring maximum exposure to potential buyers.
Throughout the process, we’ll guide you through every step, including managing showings, reviewing offers, negotiating inspections and preparing for closing. With your goals in mind, we ensure that you’re informed, confident, and supported at each stage—right up until the final signatures on closing day, when it’s time for you to celebrate!
After viewing your home, I will suggest recommended improvements, and present you with a Comparative Market Analysis. Together we will determine the best listing price, whether staging could benefit the home and when your home will go active on the market.
After your home is prepared and staged, we will have your home professionally photographed by the top local real estate photographer. These photos will be used for the MLS listing, which means high-quality photos are a must.
Your home will now be live on the MLS and viewable to potential buyers. We will use a strategic marketing plan to ensure maximum exposure. We will run social media ads, hold an open house, contact potential buyers, and commence our unique marketing plan specific to you.
It’s important that you allow showings at your property, whether it be virtual or in- person. It’s particularly beneficial to leave showings to an agent as we are trained in how to best show your home to potential buyers.
You will be notified when an offer is received. We will review all offers together and I will help you understand all the terms of the contract to decide if you would like to accept, reject or counter the offer.
The buyer will schedule any inspections during the time period negotiated in the contract. We will negotiate any repairs requested. Keep in mind, if the contract is contingent, the buyers are entitled to walk away from the offer if any big issues arise.
The mortgage lender will typically order an appraisal to determine the value of your home. I will educate you on your rights as a seller and will offer you alternative routes to take if the appraisal should go wrong.
You will need to fulfill any closing obligations including: fixing agreed upon home repairs, submit disclosures, review closing costs. and move out. After you sign the documents., it’s time to celebrate because the home sale is complete.
Selling your home can feel overwhelming, but our Home Seller’s Roadmap & 20 Steps PDF breaks the process into clear, manageable steps. From making the best first impression to handling contracts and negotiations, each step is designed to maximize your home’s appeal and ensure a smooth sale. With over 20 actionable tips, we’ll guide you through every detail, doing our best to help you achieve a successful and low stress experience.
We dive deeper into our Pricing Strategy here in this PDF Flipbook. Please let us know what questions, ideas or thoughts you have about the pricing of YOUR home.
Here, we’ve provided answers to some of the most common questions about selling your home in SWFL. We hope these insights help you feel more confident and informed as you navigate the selling process in this unique and dynamic market.
There are two common ways to determine the value of a home:
A variety of factors can affect the market value of a property, from physical attributes to market conditions. As your real estate professional, I’ll work to sell your home for the highest possible price by carefully considering the following:
Overpricing is one of the primary reasons homes don’t sell. Buyers want value for their money, so an overpriced home may sit on the market too long, reducing its chance of selling. Dangers of overpricing include:
Negotiating the selling price can be one of the most complex steps in the process. While some offers may meet your expectations, others will require negotiation. Key tactics include:
The costs of selling a home vary depending on the property type and negotiations. As your real estate professional, I’ll provide an estimated closing statement to help you prepare for potential costs, which may include:
To attract potential buyers, I’ll develop a comprehensive marketing plan using a variety of strategies, including:
As a seller, your role is crucial to ensuring your home is ready for the market. Key responsibilities include:
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